Retail
Retail trade, the hotel and restaurant industry have often been at the forefront when it comes to introducing new technology, and they have helped develop new products. The retail trade is known for being early adopters of technically advanced solutions in order to differentiate itself in a tough competitive situation. Increased energy efficiency, reduced ownership costs, good environmental properties and optimal return on investment are all measurable goals, but lighting in this category has a wider context that includes elements such as customer experience, brand identity, image and value creation where lighting can make an important contribution.
